Survey Options

There are way too many surveys out there giving out weirdly worded options. Here is a quick guide to standard options for a Likert Scale

  • Acceptability
    • Not at all acceptable
    • Slightly acceptable
    • Moderately acceptable
    • Very acceptable
    • Completely acceptable
  • Agreement
    • Completely disagree
    • Disagree
    • Somewhat disagree
    • Neither agree nor disagree
    • Somewhat agree
    • Agree
    • Completely agree
  • Appropriateness
    • Absolutely inappropriate
    • Inappropriate
    • Slightly inappropriate
    • Neutral
    • Slightly appropriate
    • Appropriate
    • Absolutely appropriate
  • Awareness
    • Not at all aware
    • Slightly aware
    • Moderately aware
    • Very aware
    • Extremely aware
  • Beliefs
    • Not at all true of what I believe
    • Slightly true of what I believe
    • Moderately true of what I believe
    • Very true of what I believe
    • Completely true of what I believe
  • Concern
    • Not at all concerned
    • Slightly concerned
    • Moderately concerned
    • Very concerned
    • Extremely concerned
  • Familiarity
    • Not at all familiar
    • Slightly familiar
    • Moderately familiar
    • Very familiar
    • Extremely familiar
  • Frequency
    • Never
    • Rarely
    • Sometimes
    • Often
    • Always
  • Importance
    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important
  • Influence
    • Not at all influential
    • Slightly influential
    • Moderately influential
    • Very influential
    • Extremely influential
  • Likelihood
    • Not at all likely
    • Slightly likely
    • Moderately likely
    • Very likely
    • Completely likely
  • Priority
    • Not a priority
    • Low priority
    • Medium priority
    • High priority
    • Essential
  • Probability
    • Not at all probable
    • Slightly probable
    • Moderately probable
    • Very probable
    • Completely probable
  • Quality
    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent
  • Reflect Me
    • Not at all true of me
    • Slightly true of me
    • Moderately true of me
    • Very true of me
    • Completely true of me
  • Satisfaction
    • Completely dissatisfied
    • Mostly dissatisfied
    • Somewhat dissatisfied
    • Neither satisfied or dissatisfied
    • Somewhat satisfied
    • Mostly satisfied
    • Completely satisfied

Connect to AWS using Putty

So, I am trying to install wordpress on AWS to use it as a hosting for my new website (Want to try this out, instead of GoDaddy Multisite). Followed instructions to the T (used Putty Key Gen, created private key etc.) but when it came to connecting to the server itself, kept getting the following error

Not sure on what to do, tried to use user as “root”

Voila! the system told me to use “ec2-user” as the user and I was in!

P.S – This is the tutorial I have been following:




Today’s email marketer has a lot of decisions to make. One of the main decision is whether to utilise cost-per-lead (CPL) or cost-per-impression (CPM) email campaigns.

The question is complicated due to a variety of factors not the least of which is the objective of the campaign. Does the marketer aim to acquire as many leads as possible OR acquire high quality leads?

Let’s evaluate the pros and cons.

CPL Email Campaigns


  • Low Risk
  • ROI Positive Campaign


  • SPAM thy customer – The affiliates you work with might SPAM the customer with your brand in the search for getting more leads. While this helps out in the short term, in the long term it spoils the brand.

CPM Email Campaigns


  • High Quality Leads – The customers that fill a form from your email campaign, typically will have higher intent to engage with the brand.
  • Reach specific demographics. If you want to reach a specific demographic or consumer target, then CPM performs better than CPL email campaigns.


  • CPM email campaigns can be more expensive than CPL email campaigns.
  • Landing Page and Flow – Needs to be perfect. The subject line, content of email, landing page flow, form EVERYTHING needs to be perfect to get a high ROI on a CPM campaign.

What do you think? Drop in your comments below!